The Most Simple Step To Write High Preforming Ads For Your Business

Oftentimes, businesses throw away half of their marketing budget, without even knowing the goal of it. They throw copious amounts of money at the problem, hoping that out of the blue, they are going to get more clients.

Rather, they get no tangible results, and quit, blaming the market for their underperforming ad.

This damages their business, through the money that they wasted, but also the potential clients that they lost.

We don't want that for you, and this article will tell you how to fix it.

Lack of Knowledge

When local businesses go into marketing, they tend to be bombarded with YouTube videos and tutorials talking about things like name recognition or brand awareness, which brings no actual benefits to your business.

In our current day and age, many businesses prioritize creating a good "brand" or conforming with "social standards."

These things not only take up massive amounts of your budget, but also take a good look—does name recognition, brand awareness, or social standards bring tangible, measurable results?

NO.

When you spend money on equipment, you know what you are getting out of it. Marketing is just another tool to help your business, so why do you not know what results you got out of it?

"What is measured, improves."

Some of you might recognize it as Pearson's Law. Just like your business, your marketing needs to be measured.

When you put money into something, you need to know the output, which is ideally, more money.

Want to immediately and dramatically increase ad results?

Make them measurable by adding a response mechanism. A call to action in every ad that asks the prospect to do something. 

And then you monitor that action like a hawk.

Now you can measure. Test. Figure out what works and what doesn’t. 

One of the first things I do when I start working with a client is implement this simple rule:

“Every ad we run needs to be measurable, no exceptions.”

No more jargon. No more vague marketing gobbledygook. Measurable, tangible, solid results.

There’s plenty of ways to do this and it’s doable for every single business, yours included. If you want to know how we would do this in your business, get in touch with us today.

Tianyi